Asos, which bills itself as the Britain’s largest fashion retailer on the Internet, announced Monday that revenues had nearly doubled in the last six months, buoyed by a strong performance in international sales in first half.
The firm scored turnover of 96.5 million pounds Sterling, or $161.5 million, i.e. a 47 percent rise in the six-month period ending on September 30.
Asos added that profit before tax had risen 9 percent in the latest six months to 4.4 million pounds, or $7.4 million, in what CEO Nick Robertson termed, “a very encouraging start to the second half.”



Asos sells a mix of its own labels and global brands, including the more mass-market collections of such luminaries as Alexander McQueen, Calvin Klein, Matthew Williamson, Philip Treacy and Vivienne Westwood.
Asos posted pre-tax profits of £4.4m for the period to 30 September, an increase on £4.05m for the same period last year.

The firm’s results show an overall sales increase for the six months period of 47 per cent, with UK sales increasing by 33 per cent and international sales by 112 per cent.
According to the firm, the number of active customers saw a year-on-year increase of 32 per cent to 1.2 million at the end of October 2009.


“This was a strong first half performance and an encouraging start to the second half. UK sales continue to grow and international sales have accelerated,” said Nick Robertson, chief executive of Asos.
“We built out our international operation, and its output is clearly visible with international sales now representing 25 per cent of the total,” he said.
“Fundamentally, the internet is the retail channel with the greatest potential and ASOS is ideally situated to exploit it.”